According to an article in MSNBC, the Rocket Racing League, which plans brings high-speed, high-altitude racing to spectators across the globe, is teaming up with fashion label DKNY.

“DKNY is sponsoring the entire league, which means they'll be providing branded flight suits for all of the teams' pilots and pit crews,” the article says.

Because when you’re riding 3600 kg to Mach 3, you want to look stylish doing it.